Industry: E-commerce

Project Overview:

In this project, my team at One Interactive worked with an e-commerce brand to optimize their Facebook ad strategy for increased website purchases while maintaining low acquisition costs. Our focus was on using targeted audiences, including lookalike audiences, and continually refining ad creatives for peak performance.

Key Results:

Total Purchases: 1,589

Cost per Purchase: $2.96

Total Ad Spend: $4,704.49

Return on Ad Spend (ROAS): 11.25

Total Revenue Generated: $52,939.82

Purchase

Project Description:

This project involved creating and managing Facebook ads to drive purchases for an e-commerce business. By leveraging a combination of well-tested audiences and high-converting ad creatives, we were able to achieve an impressive ROAS of 11.25 Each dollar spent returned $11.25 in revenue, with a cost per purchase averaging just $2.96. Through strategic budgeting and audience optimization, we scaled the client's ad performance while keeping acquisition costs low and revenue high.

$52,939.82

Outcome:

The campaign resulted in 1,589 website purchases and a total revenue generation of $52,939.82 , demonstrating the power of well-targeted, data-driven Facebook ads.