Case Study: Norfolk Homeowners Facebook Lead Generation Campaign

  Industry: Construction and Home Renovation

Overview:

This case study showcases a successful lead generation campaign for a client in the home renovation industry, specifically targeting Norfolk homeowners. The objective was to generate high-quality leads at a cost-efficient rate, using Facebook Ads as the main advertising platform.

Objective:

The primary goal was to generate leads from homeowners interested in renovation services in Norfolk. The focus was on maintaining a low cost per lead (CPL) while ensuring a steady stream of inquiries.

Campaign Details:

    •    Platform: Facebook Ads

    •    Target Audience: Norfolk homeowners, ages 30-65, interested in home renovation and improvement.

    •    Daily Budget: £9 per ad set.

    •    Total Spend: £350.49 across 4 ads.

    •    Lead Type: On-Facebook Lead Form

Results and Metrics:

    •    Total Reach: 23,888 people

    •    Leads Generated: The campaign produced steady leads from Norfolk homeowners, with each ad performing effectively based on the set metrics.

    •    Best-performing ad set: £19.43

    •    Best ad set: £116.59

    •    Other ad sets ranged from £40.97 to £117.20.

    •    Ad Frequency: Ranged from 1.38 to 1.83, ensuring good reach while avoiding audience fatigue.

Conclusion:

The campaign successfully generated qualified leads at an efficient cost, staying well within budget. With ongoing optimization, the ads delivered strong performance, highlighted by the best ad set reaching a CPL of £19.43.

Through effective targeting and compelling content, the client gained significant value from this campaign, positioning their renovation services to the right audience and attracting consistent business inquiries.

Metrics Summary:

•we generated them 5 projects in the first 60 days and who paid 30% more than their average orders.

    •    Total Reach: 23,888

    •    Best Cost per Lead: £19.43

    •    Total Spend: £350.49

Owner Review:

“We were skeptical at first, but within the first two weeks, we started getting leads that turned into solid clients. These weren’t just random inquiries they were people ready to hire us. We’ve completely shifted our business focus to targeting higher-value clients, thanks to this process and oneinteractive team.” 

Interested in similar results for your business? Contact us to learn how we can optimize your digital marketing efforts and drive high-quality leads for your renovation or construction services.